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S2. Ep. 196 Bobbi Brown and her 2.0: Jones Road Beauty (RERUN)
As promised, this week Dear FoundHer... is dropping our two most downloaded episodes of 2023! Coming in at #2....the incredible Bobbi Brown shares her story of her own 2.0: Jones Road Beauty. This is the same episode that aired earlier this year, there are no additions or updates. Stay tuned for our top downloaded episode tomorrow and then on Thursday, Lindsay Pinchuk rounds out the year with the lessons she's taking with her into 2024.
S2. Ep. 195 Managing (New Motherhood) in a Male Dominated Category with Jenna Goodring, Founder + CEO of The High Confectionary
Build your own buzz, control your own destiny! In this episode, Lindsay Pinchuk welcomes Dear FoundHer’s first guest in the cannabis industry and the last guest of 2023, Jenna Goldring. Jenna is the founder of The High Confectionary, a micro-dose direct-to-consumer gummy manufacturer. Jenna shares her entrepreneurial journey as a new mother in the male-dominated cannabis industry. We explore how Jenna identified a gap in the market for low-dose edibles, driven by her own experiences as a cannabis user with a low tolerance. Despite facing challenges in a market that primarily targeted high-dose consumers, Jenna was determined to create a product that allowed users to control their experience.
S2. Ep. 194 The Marketing Strategy that Changed My Business and Made my Year in 2023, with Lindsay Pinchuk, Host of Dear FoundHer...
Today Lindsay Pinchuk, host of Dear FoundHer... is sharing the #1 game changer for her brand, business and company in 2023…and the foundation on which she built my entire first company upon. Her first company was an events company and she never thought she'd host another event again for a company of mine. Today, she's sharing with you how events have played a pivotal role in her year and what’s to come.
S2. Ep. 193 Why Every Business, Big or Small, Needs a Bookkeeper, with Danielle Hayden, Founder of Kickstart Accounting, Inc.
What makes a successful foundation when it comes to the financials of a business? Lindsay Pinchuk introduces us to Danielle Hayden of Kickstart Accounting to explore this question. Kickstart is Lindsay’s own accounting firm, so she leads the conversation in sharing how transformative it has been to work with an organization designed to help female entrepreneurs understand their financials in order to grow their businesses and become more profitable.
S2. Ep. 192 She Helps Women Get Elected to Public Office with Jordan Zaslow, Founder of Her Bold Move
Imagine a world where women hold positions of power and influence in our government. A world where their voices are heard and their perspectives shape policies that impact us all. Join Lindsay Pinchuk and Jordan Zaslow in conversation on this important vision. Jordan is the executive director and founder of Her Bold Move, a political organization dedicated to electing women to positions that have never been held by women before.
S2. Ep. 191 6 Simple Steps You can Take Right Now to Enhance Your Social Media in 2024, with Lindsay Pinchuk, Host of Dear FoundHer...
Last Friday we hosted our final LIVE in person event for 2023: FoundHer Friday…and today host, Lindsay Pinchuk wants to bring you into the fold of the conversation we had there—specifically the simple steps that you can take right now to help your social media in 2024. The key word is simple. That's a promise.
S2. Ep. 190 Caroline D'Amore, Founder of Pizza Girl, on the Importance of Speaking Out and Doing What's Right
"Do business and politics mix?" This question forms the backdrop of a truly inspiring episode of "Dear FoundHer," where host Lindsay Pinchuk engages with Caroline D'Amore, founder and CEO of Pizza Girl. Lindsay was profoundly moved by Caroline's bold support on social media for Israel and the Jewish community following the October 7th terrorist attacks, a stance that exemplifies the intertwining of business acumen and social activism.
S2. Ep. 189 How Public Relations and Publicity Can Make a Difference for Your Business, with Jennifer Babbit Bodner, Founder of Babbit Bodner Communications
Spread the news about what you are doing because you have a powerful story to tell! Join Lindsay Pinchuk and Jennifer Babbit Bodnar, CEO Atlanta's premier communications agency, Babbit Bodner, to learn what PR really is and how you can use it to grow your business.
S2. Ep. 188 From Her Basement to Target, How Melissa Clayton, Founder of Tiny Tags, Built a Business Based on Connections, Stories and Community
Melissa Clayton's entrepreneurial journey, from launching her business in a basement to securing a partnership with Target, is nothing short of remarkable. As the founder and CEO of Tiny Tags, a line of fine personalized jewelry for moms, Melissa has made strategic decisions that have significantly advanced her brand.
S2. Ep. 187 Using Influencers to Create Content for Your Brand, with Aliza Freud, Founder of SheSpeaks
Aliza discusses the growth of influencer marketing, highlighting the shift from blogging to platforms like YouTube, Instagram, and TikTok. She emphasizes the need for authentic content and the importance for brands to have distinctive social media personalities. For small brands entering influencer marketing with limited budgets, Aliza shares advice for collaborating with community influencers for product reviews and making the most of user-generated content.
S2. Ep. 186 7 Steps to Setting the Foundation for Marketing Made Simple, with Lindsay Pinchuk, Host of Dear FoundHer...
Today on Dear FoundHer... host, Lindsay Pinchuk shares seven steps for setting up the foundation for your 2024 small business marketing strategy.
S2. Ep. 185 Building a 7-Figure Business with Word-of-Mouth Marketing, with Dana Runyon, Co-Founder of StickerBeans
Lindsay and Dana discuss the impact of StickerBeans in the camp community, where the stickers have become a cultural phenomenon. Parents send the stickers to their children at camp, and the kids trade and collect them, fostering connections and communication without relying on technology. Dana also shares the importance of the StickerBeans book, which allows kids to organize and treasure their sticker collections.
S2. Ep. 184 FoundHer Files: Preparing Your Business for Growth in 2024, with Lindsay Pinchuk, host of Dear FoundHer...
When you register for FoundHer Fridays, Lindsay asks you what your current pain point is with your business. She then uses those responses to formulate the networking conversations at our events.
S2. Ep. 183 FoundHer Files: The #1 Tactic to Build Your Community---No Algorithms, Hashtags or Budget Required, with Lindsay Pinchuk, Host of Dear FoundHer
As I’ve shared, I’m having a hard time dropping regular content right now But as many of you are asking for help with your marketing, content and social media during this time I have been dropping an episode each week since October 7th that hopefully can you use and apply to your day to day business practices. Truthfully, this episode was supposed to be about how to build a gift guide, but honestly, I just didn’t feel right sharing that today.
S2. Ep. 182 This FoundHer Gets Paid to Make Amazing Memories for Her Clients, with Arianna Rozen, Founder of Vibe Entertainment
"I’m very blessed that I have a job where I get to party for a living.Most people have 9 to 5s," says Arianna (Ari) Rozen, Founder of Vibe Entertainment, but the fact that I literally get to celebrate people’s special moments and they remember me for years and years and years is HUGE and part of why I do what I do."
S2. Ep. 181 FoundHer Files: How to Connect with Your Community
I'm having a hard time wrapping my head around dropping content right now where everything seems fine and dandy. The world just isn’t and so many of you are asking for help with your marketing, content and social media during this time. So today we’re going to talk about connecting with your community, and what happens when you do.
S2. Ep. 180 Building a $150MM Brand on the Foundation of Passion + Purpose with Karissa Bodnar, Founder of Thrive Causemetics
“I wish there was a beauty brand I could go work for that was rooted in philanthropy.” It’s the desire that led Karissa Bodnar to found Thrive Causemetics, the leading direct-to-consumer luxury beauty brand. As a child growing up on her family’s farm in rural Washington, she mixed her own beauty products and would go on to travel the world working for L’Oreal’s luxury division. Following a friend’s death from cancer, Karissa was inspired to create a line of clean products which people with health concerns can feel safe using. Since its founding in 2015, the company has donated an astounding $135 million in funds and products to 500 giving partners in order to help deserving communities thrive.
S2. Ep. 179 FoundHer Files: The Importance of Messaging During Times of Crisis
Many of you have continued to ask questions about posting and your social media for your business during this time. So today we are gong to take another deep dive with host, Lindsay Pinchuk, this time into the importance of speaking out and speaking gout with the right messaging and in the right way.
S2. Ep. 178 Navigating Social Media During Periods of Social Injustice, War and Uncertain Times
Due to the awful events unfolding this week we will not be releasing two episodes per our current schedule. However, so many of you have been reaching out asking me about social media and etiquette and what to post and when during these times.
S2. Ep. 177 BONUS EPISODE: Marketing Q+A from the Dear FoundHer... Community
It's a new month AND the last quarter of the year. This week you've heard a TON of great information to get your content and social media in order to round out 2023.