S2. Ep. 185 Building a 7-Figure Business with Word-of-Mouth Marketing, with Dana Runyon, Co-Founder of StickerBeans
Collectable rhinestone stickers? We say "Yes", and so do Moms and children who love StickerBeans. In this episode, Lindsay interviews Dana Runyon, the co-founder of StickerBeans. Dana shares the story of how she and her partner came up with the concept, the challenges they faced, and the unexpected success they achieved through word-of-mouth marketing. Listeners will be captivated by the wholesome and nostalgic nature of StickerBeans, as well as the insights and lessons learned from its humble beginnings as a small idea to becoming a beloved brand with over 3 million stickers sold.
Lindsay and Dana discuss the impact of StickerBeans in the camp community, where the stickers have become a cultural phenomenon. Parents send the stickers to their children at camp, and the kids trade and collect them, fostering connections and communication without relying on technology. Dana also shares the importance of the StickerBeans book, which allows kids to organize and treasure their sticker collections.
In addition to the success of StickerBeans, the episode touches on the challenges and obstacles faced by Dana and her team. From dealing with copycat companies to constantly launching desirable new products, Dana shares the lessons she learned.
Listeners will be inspired by Dana's dedication to her brand and her commitment to providing a positive and meaningful experience for children and parents alike.
Key Takeaways:
Word of mouth marketing can be a key to business success, as demonstrated by Diana's enterprise which grew substantially through organic promotion without the need for paid advertising.
When your business accomplishments are recognized, it's important to feel proud and express gratitude for such acknowledgments, as they affirm the effort and dedication put into your work.
Quotes:
“You learned as you were growing and that really is the epitome of entrepreneurship when you think about it.” (23:41 | Lindsay Pinchuk)
“If you don’t love your business like your child, walk away.” (31:52 | Dana Runyon)
"It does make us feel super good that kids are playing together, talking about their collections, sending each other, like, you know, it's just, it's really positive stuff." (00:34:50 | Dana Runyon)
Connect with Dana Runyon:
Website: www.stickerbeans.com/
Instagram: www.instagram.com/stickerbeans
If you like what you're hearing, please leave a rating or review at http://www.ratethispodcast.com/dearfoundher.
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