How do you turn your mission into a multimillion-dollar business without losing your values? Michelle Wahler-Adams, co-founder and former CEO of Beyond Yoga, shares her journey, detailing how she built an athleisure brand that revolutionized the fashion industry with its commitment to inclusivity and body positivity. Drawing inspiration from her father’s business acumen and her mother’s struggles with self-image, Michelle created a company that embraced diversity and set new standards for quality and authenticity in fashion.

“Summer is a great time to sit down and really think about getting your business off the ground or taking it to the next level,” says Lindsay Pinchuk. In this episode, she gathers insights from inspiring and successful female founders, each sharing actionable steps for innovation and business growth. For more from each of these guests, check out their full conversation on Dear FoundHer…

We’ve been talking a lot lately about just getting started. And what does that mean? Well, you can grab Lindsay's Jumpstart Your Business Blueprint, it’s a free guide linked in the show notes…but what else does it mean to just get started?

It’s never too late to do what’s right. And with the hate around the world at an all-time high, there is no better day than today to re-release a conversation with an incredible founder who chose to stand up against hate---no matter the impact on her business. Caroline D’Amore is a friend and an advocate for the Jewish community, and as someone who owns a business had every thing to lose—but wasn’t afraid to stand up for what was right. 

"Knowing when to ask for help will play a key role in your growth and ultimately in your success." ---Lindsay Pinchuk

While there is no such thing as an overnight success, your business can change at the drop of a hat. After years of hard work, this is what happened to Dana Lynn Kaye, Founder of Devotion Nutrition all thanks to a single, heartfelt endorsement from a passionate influencer. Today she shares her entrepreneurial journey, emphasizing passion, resilience, and the incredible transformation that happened in her business when she had the enthusiastic endorsement of key influencers on platforms like Instagram and TikTok.

You have to start somewhere—and this week alone Lindsay Pinchuk was asked by FIVE PEOPLE: I have an idea for a business, how do I get started?

Kathrin Hamm, originally an economist at the World Bank, turned her chronic insomnia into an opportunity by creating Bearaby, a thriving business centered around a unique product: a weighted blanket made entirely from organic materials, without plastic beads. Her journey involved overcoming skepticism from manufacturers and the complexities of introducing a new, sustainable product category to the market. Kathrin's determination led to a brand that epitomizes comfort and eco-friendliness.

On Tuesdays episode of Dear FoundHer, Suzanne Sitrin, Founder of Blue Birch Consulting talked about your offer and knowing how to price your product or services. Today, Host, Lindsay Pinchuk continues the conversation, sharing with you some of the tips she uses my own clients and for herself when shaping an offer that sticks.

Considering a shift from a corporate to entrepreneur? Suzanne Sitrin, founder of Blue Birch Consulting, shares insights on starting her consultancy from scratch, discussing key areas such as leadership culture, service pricing, time management, and the indispensable value of networking and sustaining client relationships.

In this conversation, Lindsay Pinchuk shares the success stories of women in her online community and group mentorship program, Marketing Made Simple for Small Business. These women have achieved significant wins, such as landing TEDx talks, securing TV segments, launching new businesses, and increasing reach and engagement on social media. Lindsay emphasizes that these wins were not the result of shortcuts or hacks, but rather the outcome of consistent effort and following a simple process. She outlines five foundational basics for marketing a business: identifying the problem you solve and who you solve it for, telling your story, creating a consistent social media plan, building an email list, and creating a clear offer.

“It's valuable to not have a perfect plan,” advises Gail Simmons as she shares how she manifested her dreams into reality—from penning restaurant reviews in college to becoming a renowned figure in the culinary world. 

User-generated content (UGC) is a powerful marketing tactic that small business owners can utilize to drive awareness and build trust. It's cost-effective, provides fresh and diverse content, and fosters a sense of community and engagement. Small business owners can leverage UGC through customer testimonials and reviews, offering incentives for community members to post, hosting photo contests, sharing community stories, and using interactive quizzes, polls, and comments.

Diagnosed with stage four cancer at age two and a half years old, Gretchen Witt’s son's condition highlighted the critical need for increased awareness and funding for pediatric cancer. Drawing on her PR expertise, she organized a cookie bake-a-thon fundraiser that laid the foundation for Cookies for Kids' Cancer. The nonprofit she founded has since raised over $21 million, funding critical research and treatment options for pediatric cancer.

Earlier this week on Dear FoundHer, Kristen Shroyer shared with us the story of co-founding ONEHOPE wines. A pivotal moment in their founding story was when they were approached by a member of the Mondavi family who later became a mentor and an investor in their business.

Who would have thought that a simple idea generated over happy hour could transform into a multimillion-dollar wine business? This is exactly what happened with ONEHOPE Wine—a business where every bottle sold supports a cause. At the heart of this story is Kristen Shroyer, whose journey uncorks the power of mentorship, determination, and a mission to give back and make a difference.

On today's episode, Host, Lindsay Pinchuk discusses how she built her first company using partnerships---trade partnerships to borrow other brand's communities. Through her partnerships, she ended up securing many paid sponsorships, which eventually led to Target hiring her company to create a brand activation that led to 6-figure programs for multiple years, and then the acquisition of her company.

"How many people are on your social media team?" Is Lindsay Pinchuk's favorite question. WHY? Because it's just her and has been for a LONG time...even after she sold her company, she wasn't given a team as promised, and her social media strategy and management came from her.

Work attire doesn't have to be boring; it can be an empowering statement of your identity, ambition, and style. Sali Christeson and her brand, Argent, are redefining professional wear for women. In this episode, she shares how her venture into the fashion industry was sparked by a glaring gap in the market: the dire need for workwear that resonates with the modern woman's ethos of boldness, functionality, and professionalism.

"I really care about helping people feel confident in their skin. We instill confidence through skincare, but I believe it has a much greater impact on the world. When we feel good, we do good,” says Rachel Liverman, Founder and CEO of Glowbar. Rachel shares the mindset shifts necessary for launching and growing a business that resonates with today's consumers. From generating pre-launch buzz on social media to navigating the challenges posed by COVID, her story is a testament to resilience, innovation, and community engagement.