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S2. Ep. 186 7 Steps to Setting the Foundation for Marketing Made Simple, with Lindsay Pinchuk, Host of Dear FoundHer...
Today on Dear FoundHer... host, Lindsay Pinchuk shares seven steps for setting up the foundation for your 2024 small business marketing strategy.
S2. Ep. 185 Building a 7-Figure Business with Word-of-Mouth Marketing, with Dana Runyon, Co-Founder of StickerBeans
Lindsay and Dana discuss the impact of StickerBeans in the camp community, where the stickers have become a cultural phenomenon. Parents send the stickers to their children at camp, and the kids trade and collect them, fostering connections and communication without relying on technology. Dana also shares the importance of the StickerBeans book, which allows kids to organize and treasure their sticker collections.
S2. Ep. 184 FoundHer Files: Preparing Your Business for Growth in 2024, with Lindsay Pinchuk, host of Dear FoundHer...
When you register for FoundHer Fridays, Lindsay asks you what your current pain point is with your business. She then uses those responses to formulate the networking conversations at our events.
S2. Ep. 183 FoundHer Files: The #1 Tactic to Build Your Community---No Algorithms, Hashtags or Budget Required, with Lindsay Pinchuk, Host of Dear FoundHer
As I’ve shared, I’m having a hard time dropping regular content right now But as many of you are asking for help with your marketing, content and social media during this time I have been dropping an episode each week since October 7th that hopefully can you use and apply to your day to day business practices. Truthfully, this episode was supposed to be about how to build a gift guide, but honestly, I just didn’t feel right sharing that today.
S2. Ep. 182 This FoundHer Gets Paid to Make Amazing Memories for Her Clients, with Arianna Rozen, Founder of Vibe Entertainment
"I’m very blessed that I have a job where I get to party for a living.Most people have 9 to 5s," says Arianna (Ari) Rozen, Founder of Vibe Entertainment, but the fact that I literally get to celebrate people’s special moments and they remember me for years and years and years is HUGE and part of why I do what I do."
S2. Ep. 181 FoundHer Files: How to Connect with Your Community
I'm having a hard time wrapping my head around dropping content right now where everything seems fine and dandy. The world just isn’t and so many of you are asking for help with your marketing, content and social media during this time. So today we’re going to talk about connecting with your community, and what happens when you do.
S2. Ep. 180 Building a $150MM Brand on the Foundation of Passion + Purpose with Karissa Bodnar, Founder of Thrive Causemetics
“I wish there was a beauty brand I could go work for that was rooted in philanthropy.” It’s the desire that led Karissa Bodnar to found Thrive Causemetics, the leading direct-to-consumer luxury beauty brand. As a child growing up on her family’s farm in rural Washington, she mixed her own beauty products and would go on to travel the world working for L’Oreal’s luxury division. Following a friend’s death from cancer, Karissa was inspired to create a line of clean products which people with health concerns can feel safe using. Since its founding in 2015, the company has donated an astounding $135 million in funds and products to 500 giving partners in order to help deserving communities thrive.
S2. Ep. 179 FoundHer Files: The Importance of Messaging During Times of Crisis
Many of you have continued to ask questions about posting and your social media for your business during this time. So today we are gong to take another deep dive with host, Lindsay Pinchuk, this time into the importance of speaking out and speaking gout with the right messaging and in the right way.
S2. Ep. 178 Navigating Social Media During Periods of Social Injustice, War and Uncertain Times
Due to the awful events unfolding this week we will not be releasing two episodes per our current schedule. However, so many of you have been reaching out asking me about social media and etiquette and what to post and when during these times.
S2. Ep. 177 BONUS EPISODE: Marketing Q+A from the Dear FoundHer... Community
It's a new month AND the last quarter of the year. This week you've heard a TON of great information to get your content and social media in order to round out 2023.
S2. Ep. 176 FoundHer Files: Your Q4 Content Strategy Part 2
Award-winning Entrepreneur and Host of Dear FoundHer.. Lindsay Pinchuk is sharing her proven method for content creation and execution in today's episode. Yesterday she shared with you 10 ideas for content in Q4. Today she's going to show you how to implement those ideas—SWEEP them—across all of your content.
S2. Ep. 175 FoundHer Files: Your Q4 Content Strategy, Part 1
Today we’re going to go through TEN ideas for your content in Q4. Tomorrow? You’re going to learn how to SWEEP these ideas through your touch points. If you’ve never heard me use the acronym SWEEP before, it’s my proven method for build your brand and growing the community which surrounds it. It’s how I built my first company, bump club and beyond and how Im building Dear FoundHer… and Lindsay Pinchuk Marketing and consulting.
S2. Ep. 174 How Word-of-Mouth Marketing and Partnerships Built this $140+ MM Brand, with Julie Smolyansky, President and CEO of Lifeway Foods
At just 27, following the tragic loss of her father, Julie Smolyansky took the reins of the family business, Lifeway Foods. Under Julie's leadership for the past 20 years, Lifeway's annual revenues have grown from $12 million to more than $140 million in 2022. She created these results slowly and steadily by following her gut instincts, relying heavily on organic, strategic marketing tactics and with the support of an amazing team that has grown right along with the company's success.
S2. Ep. 173 FoundHer Files: Tips Entrepreneurs Can Use for Time Management
Last week Dear FoundHer... hosted our first live FoundHer Friday—a casual get together for female founders and entrepreneurs, turned into a jam packed room of over 40 amazing women. Upon registration Host, Lindsay Pinchuk, asked what their biggest pain points were. After reading through all of them there were two that kept coming up time and time again: client acquisition/marketing (which we talk about a lot here and will continue to do so) and time management.So today we're bringing you into last week’s event and sharing with you the suggestions and advice from this amazing group of women.
S2. Ep. 172 Creating a Supportive Network for Women 40+ with Nada Jones, Founder of Liberty Road
Nada Jones, the Founder of Liberty Road, saw the need to support and create community for women in this demographic. In this episode, Lindsay and Nada discuss the importance of staying relevant and acquiring new skills in a rapidly changing landscape, and how Liberty Road aims to provide technical training and resources to help women in midlife remain competitive. This conversation provides valuable insights into the journey of entrepreneurship and the specific needs of women in midlife. It highlights the importance of finding purpose and meaning in this stage of life, and offers practical advice and inspiration for women looking to start or grow their own businesses.
S2. Ep. 171 FoundHer Files: The Power of Saying No in Business and in Life
Today Host and FoundHer, Lindsay Pinchuk, is talking about something VERY important: the importance and power of saying no both as it applies to your business and your life as an entrepreneur. Lindsay shares the exact moment when she learned that saying no was important to her success. She also things some important aspects to consider when making the decision to say no. You'll hear her discuss how saying no impacts
S2. Ep. 170 The Intimates Brand that Sold for $320 MILLION and Completely Disrupted the Category, with Joanna Griffiths, Founder and President of Knix
“I came up with this concept to change the way that people thought about underwear.” Joanna Griffiths, founder and president of Knix, created a billion dollar category within the intimate apparel industry when she designed leak-proof period underwear.
S2. Ep. 169 Partnership Marketing Part 2: 30+ Ideas for Simple Partnerships to Ignite Your Brand
Today Award-Winning Entrepreneur and Host of Dear FoundHer...Lindsay Pinchuk shares 30+ ideas for partnerships that you can apply to your own business for growth and success.
Lindsay built her first company on the foundation of partnership marketing, and is now building her second the same way. Use her exact ideas and strategies and apply them to ignite your own brand.
S2. Ep. 168 Partnership Marketing Part 1: How to Use the Power of Partnerships to Ignite Your Brand
Today Award-Winning Entrepreneur and Host of Dear FoundHer...Lindsay Pinchuk is sharing how she used the power of partnerships to build her first and now her second companies. She'll walk you through exactly what she did and tomorrow she'll share with you 30+ ideas for your own partnerships.
Today, Lindsay's sharing the exact strategies she used when building both of her companies: BORROWING OTHER PEOPLE’S COMMUNITIES—or partnership marketing.
S2. Ep. 167 From School Teacher to $200 Million Brand: How to Make it Happen, with Missy Tannen, Founder of Boll and Branch
From a simple idea to a $200 million brand, Missy Tannen, the product visionary behind Boll and Branch went from being a teacher, then a stay-at-home Mom, to co-founding the ethical and sustainable bedding direct-to-consumer powerhouse brand.