Ari Krzyzek, Founder of Chykalophia
Name: Ari Krzyzek
Founder: Chykalophia
What's your elevator pitch? (Ie. In one sentence, what do you do?)
I'm Ari Krzyzek from Chykalophia (read: see-ka-lo-fia), where I primarily work with women-led brands to bring their ideas to life and transform their website into a platform for business growth.
What's your story? Share how you got to where you are and WHY it is you do what you do.
I help women-led brands bring their ideas to life. My journey began in graphic design, and I transitioned into a freelance digital designer career in 2009/2010. I was one of the web design pioneers who experienced the evolution from web 1.0 to web 2.0 and witnessed the introduction of UI/UX in digital design and marketing. I was content as a freelancer until my husband asked me to become his business partner and help build our creative and web agency, Chykalophia (pronounced: see-ka-lo-fia). How could I say no? We had just gotten married, and I loved the idea of working together with him. Little did I know, I had no idea what I was getting myself into. Sounds familiar?
When I moved from Bali to Chicago in 2011, got married, and started the business with my husband that same year, I didn’t realize how powerful a community of women entrepreneurs could be. I feel so lucky to have been surrounded by them since my first year of building my business. This is why my agency primarily works with women-led brands, helping them bring their vision and impactful ideas to life. Most of the time, we bridge the gap in their business by translating their brand into digital experiences on their web platforms (think ecom sites, marketing websites, and even web applications). Other times, we take their ideas and craft a roadmap for their business success (hello brand, UX, and web strategy).
It has been incredibly rewarding to help fellow women founders and entrepreneurs grow their businesses over the past 13 years. Not only have I helped them move the needle in their business, but they have also taught me so much in return and helped me grow my business as well.
What does BEING a FoundHer mean to you?
For me, being a FoundHer means embracing the unique challenges and opportunities that come with being a female entrepreneur. It’s about leading with resilience, authenticity, and purpose. It signifies breaking barriers, challenging the status quo, and creating a space where women's voices and innovations are celebrated and elevated. It also means fostering a supportive community where women can thrive together, share experiences, and empower each other to achieve their fullest potential. Ultimately, being a FoundHer is about paving the way for future generations of female entrepreneurs to succeed and make a meaningful impact.
How do you support other female founders and women in business?
I support other female founders and women in business through a variety of initiatives and roles. As a board member for the Coleman Entrepreneurship Center at DePaul University and through Chicago Innovation, I mentor women on personal branding, career advancement, and entrepreneurship. I also create opportunities for collaboration and networking through the AceNextgen Chicago Chapter, which I helped establish to provide resources and support for Asian American entrepreneurs. Additionally, at Chykalophia, we focus on working with women-led brands, providing them with the tools and strategies they need to succeed. By sharing my knowledge, resources, and experiences, I aim to uplift and empower other women in their entrepreneurial journeys.
What are three podcasts you listen to that have helped you with your business?
TwoBobs, TheFutur, and School of Sales
What is ONE BOOK that you would recommend every female business owner read?
Traction by Gino Wickman
What are the first five things that you did when you were starting your business?
1. Conducted Market Research: I started by researching the market to understand the needs, gaps, and opportunities within the tech and design industry, particularly focusing on women-led brands and companies.
2. Developed a Business Plan: I outlined a comprehensive business plan that included our mission, vision, target audience, services, and financial projections. This plan served as a roadmap for our journey.
3. Built a Strong Brand Identity: Together with my husband, Peter, we created a cohesive brand identity for Chykalophia that reflected our values and mission. This included our logo, website, and marketing materials to help communicate our values.
4. Networked and Built Relationships: I actively networked within the industry, attending events, joining professional groups, and connecting with potential clients and mentors to build a supportive and resourceful community.
5. Focused on Financial Management: Given my initial lack of financial literacy, I educated myself on financial management and partnered with a CPA to ensure we had a solid financial foundation and strategy in place.
What are three actionable tips you would give with other women who want to start a business or are just getting started?
1. Conduct Thorough Market Research: Understand your target audience and the market landscape. Identify the needs, gaps, and opportunities in your industry. This will help you tailor your products or services to meet real demands and differentiate your business from competitors. Use surveys, focus groups, and competitive analysis to gather valuable insights.
2. Build a Strong Network: Surround yourself with a supportive and resourceful network of mentors, peers, and industry professionals. Join relevant groups, attend events, and engage in online communities. Networking can provide you with guidance, opportunities, and partnerships that can propel your business forward.
3. Prioritize Financial Management: Ensure you have a solid financial foundation from the start. Educate yourself on basic financial principles, create a budget, and plan for both short-term and long-term financial needs. Consider consulting with a financial advisor or CPA to help you manage your finances effectively and make informed decisions.
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