Andrea Hecht, Founder of Fully Informed Life
Name: Andrea Hecht
Founder: Fully Informed Life
What's your elevator pitch? (Ie. In one sentence, what do you do?)
I help women reclaim their time, well-being, and identity beyond motherhood to live more joyful, authentic lives.
What's your story? Share how you got to where you are and WHY it is you do what you do.
After the tragic events of September 11th, I left my corporate event planning job to become an elementary educator. When my oldest child was born, I left the classroom and stayed home with him. Four years later, my daughter was born. For several years, I felt lost and yearned for something outside of drop-offs, pickups, and shuttling my children to activities.
After eight years of self-exploration, several passion projects, and part-time positions, I finally reconnected with my inner purpose. I have never felt so excited and energized about my daily work.
Hello, my name is Andrea. You can call me a fellow mom, confidant, cheerleader, or all of the above. As a Certified Professional Life Coach & Well-being Specialist, Educator, and host of The Next ChaptHER podcast, I help women who have lost themselves on the motherhood hamster wheel to feel excited about life again (and be better moms because of it!). My mission is to demystify what it takes for mothers to live a life filled with purpose that makes them feel alive inside and outside of motherhood.
I’m a multi-passionate woman and mother who is building my coaching practice, hosting The Next ChaptHER podcast, volunteering at my children’s schools, attending after-school activities, and pursuing my hobbies. I believe that today, I’m a better, more present mother and an inspiring role model for my children because of my dedication to my sense of purpose in life. And I believe the same will be true for you.
I’m passionate about helping overwhelmed, busy moms like you reclaim their lives and meet their most inspired, fulfilled selves – and I’ve built a unique life coaching framework to help you do just that. Using my personal experience of reconnecting to my inner identity and building a life of purpose, balance, and well-being, I am here to help you write your next chapter. One where you’re proud of who you are, excited by your life, and thriving as the person you are meant to be – both in and outside of motherhood.
What does BEING a FoundHer mean to you?
Being a "FoundHER" means having the courage to create my own path, driven by the entrepreneurial spirit that’s been with me since I was young. It’s about following in the footsteps of strong, independent women like my mom, who showed me the importance of resilience and self-reliance. I’ve always wanted to build something of my own and leave my own legacy, whether it was starting a bead business as a kid or selling hand-knit bags in grad school. It’s about being willing to try new things, not being afraid to pivot, and staying true to my passion for creating something uniquely mine.
How do you support other female founders and women in business?
I support other female founders and women in business by helping them find a balance between their careers, purpose, and passion. I ensure they prioritize their own needs rather than giving everything to their business or work so that they can thrive both personally and professionally.
What are three podcasts you listen to that have helped you with your business?
I binge-listened to the beginning episodes of "Dear FoundHER," and that truly sparked my own FoundHER journey. If I’m not catching up on all your episodes, I’m often re-listening to episodes of my own podcast to reflect on my interview style and questions. I also enjoy Mel Robbins' podcast, but honestly, "Dear FoundHER" remains my favorite because hearing other women’s stories and learning from their journeys is the most inspiring thing to me. I have many other podcasts in my library, but with all the demands on my time, I always choose yours, and that's the truth.
What is ONE BOOK that you would recommend every female business owner read?
"Red Shoes Living" by Lonnie Mayne
Who is a female entrepreneur you look up to and why?
Of course, my mom is the female entrepreneur I look up to the most. She’s the role model every woman should be lucky to have. Growing up, I watched her earn multiple degrees and go back to school for a master’s in computer science when I was in elementary school. I have vivid memories of her hosting study groups at our house, showing me it’s never too late to learn or change paths. Later, she worked in our family business, eventually leading it and selling it to a large firm before retiring last year. She showed me what it means to be an independent woman while also being fully present for our family, and to me, that’s what it’s all about.
What are the first five things that you did when you were starting your business?
The first five things I did when starting my business were:
1. Decided to go back to school to become a Certified Professional Life Coach, embracing the challenge of pursuing a new degree.
2. Worked with a business coach to define my unique position in the market.
3. Transformed a website I had previously used for content storage into a platform for my new business.
4. Filed for an LLC to establish my business legally.
5. Updated my website and launched social media accounts to start building my community and sharing valuable insights.
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