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S3. Ep. 256 Events: The Most Powerful Marketing Strategy for Your Business and How to Execute Them
Host, Lindsay Pinchuk shares her journey of building Bump Club and Beyond through community-driven events. She emphasizes the importance of in-person connections, especially in a post-pandemic world, and discusses how hosting events can significantly enhance business growth.
S3. Ep. 255 A Half a Million Followers and No Sales
Recently, Host, Lindsay Pinchuk, was approached for some advice by someone who was struggling to get new clients. With nearly a half a million Instagram followers, Lindsay was floored that this was even a possibility. But she asked a simple question, that uncovered the key to why this was happening.
S3. Ep. 254 Ultra Orthodox to Unorthodox, with Multiple Multi-Million Ideas Along the Way, with Julia Haart
“When it comes to business, I have zero fear,” says Julia Haart, entrepreneur and star of Netflix's “My Unorthodox Life.” This week, Julia joins Lindsay Pinchuk to share her remarkable journey from an ultra-Orthodox Jewish community to becoming a self-made businesswoman.
S3. Ep. 253 How to Navigate Your Company's Sale and Exit with Carrie Kerpen, Founder of The Whisper Group
“I need to show other women how to do this,” says Carrie Kerpen, founder and CEO of The Whisper Group, as she reflects on the challenges of scaling, selling, and leading a business in a male-dominated industry.
S3. Ep. 252 Creating an All New Spin on the Flavors of her Childhood and Upbringing, with Crystal Ung, Founder of Bowlcut
“I saw firsthand how food can really, I hate to say ‘bridge cultures’ because it’s overused, but it’s true. It brings people together,” says Crystal Ung, founder and CEO of Bowlcut.
S3. Ep. 251 She Disrupted the College Shopping Experience from Her Own Dorm Room, Amanda Zuckerman, Founder of Dormify
“Just as I carefully choose my outfits and accessories every day, I put the same thought into how my room would look,” shares Amanda Zuckerman, co-founder and president of Dormify, a leading retailer specializing in college dorm and apartment essentials. This week, Amanda joins Lindsay Pinchuk to dive into the importance of truly listening to the community around a brand—a practice that has been central to Dormify’s success.
S3. Ep. 250 How to Monetize Your Community: Strategies and Insights with Lindsay Pinchuk, Host of Dear FoundHer...
Last week host, Lindsay Pinchuk shared how to cultivate and build your brand's community. Today in this episode she shares how to monetize it. This episode was originally recorded as a bonus episode for her email list, but today, Lindsay's sharing this incredibly important and insightful episode of Dear FoundHer... with everyone.
S3. Ep. 249 This Winner of Food Network's "Chopped" Created a Personal Brand Like None Other, with Palak Patel
“I think you have to do what is kind of right for you and your soul,” says Palak Patel. In this episode, Lindsay Pinchuk talks with Palak, a culinary star who has made significant strides in the food industry.
S3. Ep. 248 Three Easy Ways to Cultivate Community for Your Brand, with host Lindsay Pinchuk
This week, after hearing Lindsay share some examples, a client said to her: "I think I need to cultivate my event attendees into more of a community."
S3. Ep. 247 From a Side Hustle to a Full Time Gig Through the Power of Women in Sports, the Olympics and Community, with Jamie Mittelman, Founder of Flame Bearers
“I wanted to be a part of providing role models who look and sound like women from all over the world,” shares Jamie Mittelman, founder of Flame Bearers, a media company dedicated to amplifying the stories of women Olympians and Paralympians. In this episode, she joins Lindsay Pinchuk to discuss her journey from passionate Olympic fan to full-time entrepreneur.
S3. Ep. 246 RERUN: Dr. Becky Kennedy, Founder of Good Inside, Shares the Secrets to Building an Empire from an Engaged Community
Today's episode is a rerun from season 1. In today’s rerun, you’ll hear esteemed parenting expert, NY Times Best selling author and psychologist, Dr. Becky Kennedy, talk all about what this means.
S3. Ep. 245 From 30 Local Retailers to National Distribution at Walmart, Whole Foods and Thousands more with Jash Mehta, Founder of Pop and Bottle
“I definitely don’t know if I would have done it if I knew how difficult it was back then. But here we are, living to tell the tale,” says Jash Mehta, co-founder of Pop & Bottle, as she shares how she and her co-founder, Blair Hardy, started the company inspired by California’s farm-to-table culture and a commitment to plant-based eating.
S3. Ep. 244 From $30MM in Capital Raised...to Nothing...and then a Comeback, with Amy Nelson Founder of The Riveter
“We had to shut down tons of parts of the business, and that was work. So, I kind of leaned into the work. I had to lean into the work of what The Riveter needed to do,” says Amy Nelson.
S3. Ep. 243 From Nearly Going Out of Business to an 8-Figure Cult Following, with Allison Evans and Kelly Love, Co-founders of Branch Basics
“We didn’t care about cleaning products. We didn’t set out to sell soap,” says Kelly Love. She, her best friend Allison Evans, and Allison’s aunt Marilee Nelson, co-founded Branch Basics with a different mission in mind. “We believed there was a need for truly safe products, and we knew we had built a platform to share this crucial information,” they explain. Their goal was not just to sell soap but to transform lives through Branch Basics.
S3. Ep. 242 Tik Tok's 50-Something Sensation, SunnyandJenn Tells All Part 2, with Pam Sunshine and Jenn Sherman
“It doesn’t feel like a chore,” says Pam Sunshine when asked about managing a thriving TikTok business with her best friend Jenn Sherman, all while juggling day jobs. In this episode, host Lindsay Pinchuk continues her conversation with Pam and Jenn, the dynamic duo behind SunnyandJenn.
S3. Ep. 241 Tik Tok's 50-Something Sensation, SunnyandJenn Tells All Part 1, with Pam Sunshine and Jenn Sherman
“We kind of knew we were onto something and we decided we were just going to come on and be ourselves,” says Jenn Sherman about how she and her best friend Pam Sunshine became a sensation on TikTok as SunnyandJenn. This episode kicks off a two-part series exploring how these 50-something influencers turned a chance encounter into a thriving lifestyle brand. Host Lindsay Pinchuk recounts her friendship with Jenn, a well-known Peloton instructor, and their journey into the world of TikTok.
S3. Ep. 240 How to Use Instagram Reels for Your Business, with Lindsay Pinchuk, Host of Dear FoundHer...
Instagram Reels are a powerful marketing tool that can enhance brand visibility, engagement, authenticity, and connection with the community. They help increase visibility and reach on Instagram, engage and connect with the community, showcase personality and authenticity, share educational content, and visually showcase products and services. In today's conversation, Host, Lindsay Pinchuk shares why Reels are important, five hacks to make creating Reels that much easier, and ideas for Reels content for any business owner.
S3. Ep. 239 Building a Second Career Out of the Success of Your First, with Sonni Abatta, Founder of We Gotta Talk
“Something actually changed me at 40. And I was like, you know what, I’m done not believing in myself. I’m done thinking other people are doing it better. I’m done watching everyone’s progress more than mine," declares Sonni Abatta.
S3. Ep. 238 Why Your Business Needs a Website + What it Should Include
In this episode, Lindsay Pinchuk emphasizes the importance of having a website for your business. She discusses the various components that make a website essential, such as registering your business, creating a brand logo and mission statement, and setting up a business email. Lindsay also highlights the benefits of having a website, including providing more information to potential customers, collecting customer information, boosting SEO, and enhancing customer service. She offers three options for creating a website: using a program like Squarespace, creating a landing page using leadpages.com, or hiring someone to help. Lindsay emphasizes the importance of having a website to establish credibility and expand your reach in the digital business world.
S3. Ep. 237 From Foster Care to a Self-Made, Self-Funded Fine Jewelry Company, with Alexis Russell, Founder of Alexis Russell Jewelry
“Alexis Russell Jewelry is one of the most special things that I’ve ever created beyond my children and continuing to share that with the world, not just through the jewelry, but through my actual personal story—which ties in so beautifully to the jewelry and what it means—I think that’s a really important and valuable mission for me right now.”