In this conversation, Lindsay Pinchuk shares the success stories of women in her online community and group mentorship program, Marketing Made Simple for Small Business. These women have achieved significant wins, such as landing TEDx talks, securing TV segments, launching new businesses, and increasing reach and engagement on social media. Lindsay emphasizes that these wins were not the result of shortcuts or hacks, but rather the outcome of consistent effort and following a simple process. She outlines five foundational basics for marketing a business: identifying the problem you solve and who you solve it for, telling your story, creating a consistent social media plan, building an email list, and creating a clear offer.

“It's valuable to not have a perfect plan,” advises Gail Simmons as she shares how she manifested her dreams into reality—from penning restaurant reviews in college to becoming a renowned figure in the culinary world. 

User-generated content (UGC) is a powerful marketing tactic that small business owners can utilize to drive awareness and build trust. It's cost-effective, provides fresh and diverse content, and fosters a sense of community and engagement. Small business owners can leverage UGC through customer testimonials and reviews, offering incentives for community members to post, hosting photo contests, sharing community stories, and using interactive quizzes, polls, and comments.

Diagnosed with stage four cancer at age two and a half years old, Gretchen Witt’s son's condition highlighted the critical need for increased awareness and funding for pediatric cancer. Drawing on her PR expertise, she organized a cookie bake-a-thon fundraiser that laid the foundation for Cookies for Kids' Cancer. The nonprofit she founded has since raised over $21 million, funding critical research and treatment options for pediatric cancer.

Earlier this week on Dear FoundHer, Kristen Shroyer shared with us the story of co-founding ONEHOPE wines. A pivotal moment in their founding story was when they were approached by a member of the Mondavi family who later became a mentor and an investor in their business.

Who would have thought that a simple idea generated over happy hour could transform into a multimillion-dollar wine business? This is exactly what happened with ONEHOPE Wine—a business where every bottle sold supports a cause. At the heart of this story is Kristen Shroyer, whose journey uncorks the power of mentorship, determination, and a mission to give back and make a difference.

On today's episode, Host, Lindsay Pinchuk discusses how she built her first company using partnerships---trade partnerships to borrow other brand's communities. Through her partnerships, she ended up securing many paid sponsorships, which eventually led to Target hiring her company to create a brand activation that led to 6-figure programs for multiple years, and then the acquisition of her company.

"How many people are on your social media team?" Is Lindsay Pinchuk's favorite question. WHY? Because it's just her and has been for a LONG time...even after she sold her company, she wasn't given a team as promised, and her social media strategy and management came from her.

Work attire doesn't have to be boring; it can be an empowering statement of your identity, ambition, and style. Sali Christeson and her brand, Argent, are redefining professional wear for women. In this episode, she shares how her venture into the fashion industry was sparked by a glaring gap in the market: the dire need for workwear that resonates with the modern woman's ethos of boldness, functionality, and professionalism.

"I really care about helping people feel confident in their skin. We instill confidence through skincare, but I believe it has a much greater impact on the world. When we feel good, we do good,” says Rachel Liverman, Founder and CEO of Glowbar. Rachel shares the mindset shifts necessary for launching and growing a business that resonates with today's consumers. From generating pre-launch buzz on social media to navigating the challenges posed by COVID, her story is a testament to resilience, innovation, and community engagement.

You hear Dear FoundHer host, Lindsay Pinchuk, say it ALL THE TIME: SHARE YOUR STORY. Just this week a client of hers shared their story for the first time and it was by far her most engaged piece of content she's ever shared.

In this rerun of one of our most downloaded episodes, Peloton's Jenn Sherman shares with us what happened when she implemented the five simple steps host, Lindsay Pinchuk, gave to her to grow her Instagram. When Jenn was last on Dear FoundHer, Lindsay issued several Instagram challenges to help her grow her following and boost engagement.

In this rerun of one of our most downloaded episodes, Peloton's Jenn Sherman discusses her social media insecurity and imposter syndrome around learning the basics of Instagram. Jenn is the OG Peloton instructor and her three episodes of Dear FoundHer... have been among our most downloaded.

Fashion meets advocacy as host Lindsay Pinchuk talks with Stacy Igel, the powerhouse behind athleisure brand Boy Meets Girl. From the brand’s inception in 2001, Stacy has been on a mission, not just to create streetwear, but to embed a narrative of impact in her brand. From anti-bullying initiatives to breast cancer awareness and immigrant rights, Boy Meets Girl proves that fashion can indeed serve as a powerful vehicle for change when approached with drive and sincerity.

Growing your instagram for your business doesn’t happen overnight. It is a marathon, not a sprint. And it all rests upon the foundation you lay and eventually build upon.

Discover how Karen Behnke, fueled by a lifelong passion for health and wellness, transformed the beauty industry with Juice Beauty. In this enlightening episode of Dear Founder, Lindsay Pinchuk sits down with the mind behind the clean beauty pioneer to explore the creation of a brand that's as committed to the environment as it is to efficacy.

"Ever wondered how setbacks can fuel innovation and lead you to success?" In this episode of Dear FoundHer…, Lindsay Pinchuk sits down with Amy Schoenthal, a journalist turned marketing consultant and author of "The Setback Cycle," to tackle this very question. They dive into Amy's journey and the pivotal role setbacks play in personal and professional growth.

Today, Host of Dear FoundHer..., Lindsay Pinchuk shares a behind-the-scenes look at a recent client call and how she helped solve a problem for her client. The client, a made-to-order food company, was struggling to grow engagement on social media. However, through their conversation, Lindsay identified that the true problem stemmed from the order process, lack of community engagement, limited partnerships, and the need for the founder to put her face on the brand. Lindsay provided strategies for sharing the founder's story, creating educational content, changing the order process, creating engagement, growing awareness through partnerships, and utilizing influencer marketing. They also identified an easy opportunity that she could utilize directly following their call. Once she did, the client experienced a sellout week and increased demand for her product.

Where can a simple encounter lead? In this episode, host Lindsay Pinchuk and Leah Fink explore the serendipitous paths that lead from meeting on Jerusalem's lively Ben Yehuda Street to reconnecting as part of a vibrant community of Jewish moms. Leah's story unfolds as she navigates the transition from spearheading a successful pizzeria, Williamsburg Pizza, to harnessing her wealth of experience into coaching burgeoning entrepreneurs.

In this conversation, Lindsay Pinchuk emphasizes the importance of email marketing and how it can drive conversions. She shares her experience with her first business, Bump Club and Beyond, where capturing email addresses was a top priority. Lindsay discusses the power of email compared to social media and how it can be used as a direct line of communication with your community. She provides various methods for collecting email addresses, including live events, giveaways, cross-promotional partnerships, and webinars. Lindsay also presents a case study of her successful launch of a group mentorship program, highlighting the role of email in driving registrations and conversions.