Today host of Dear FoundHer.., Lindsay Pinchuk, is peeling back the the curtain on TEN SIMPLE things you can do right now to get more clients.
Over the last few weeks she's had MULTIPLE clients of mine reach out share with her how busy they are thanks to the strategies she shared with them to set their business up for success.

However you decide to feed your baby, we’ve got your back,” says Andrea Ippolito, founder of SimpliFed, a virtual baby feeding support platform for new moms which works alongside the Affordable Care Act. Andrea has previously worked as a faculty member at Cornell University, a Presidential Innovation Fellow at the White House and was the co-founder of Smart Scheduling, an intelligent software used to schedule medical practices, which has been acquired by athenahealth. Come on in and meet Andrea!

Part of why Dear FoundHer... exists is to support female founders and to let you know that you're not alone.

As many of you know, owning your own business is one of the most rewarding experiences...but it can be SO HARD.

(And it's not talked about nearly enough.)

That first paycheck changed my life,” says Ellen Yin, founder of Cubicle to CEO. A course creator with over 10,000 students, Ellen quit her corporate marketing job five years ago, and from bootstrapping her first $300 client, she has amassed $1.5 million in revenue at just age 27, in large part by knowing when to pivot. Come on in and meet Ellen!

Today's bonus episode is a conversation between host, Lindsay Pinchuk and her former student and now friend, Donna Korren, Founder of Empty Quester. Today Donna shares the role Instagram played in turning her community into an actual revenue driving business.

One of the things entrepreneurs, specifically solopreneurs and small business owners ask me is, ⁠

"How do I find time for social media?"⁠

This is a great question and it's a great time of year to take a closer look at Instagram for your business AND your overall process. Forget what you've heard about posting cadence and checking all of the boxes, if there's ONE THING I would tell you to do, it's this:⁠

I’m really passionate about creating beautiful spaces,” says Ariel Kaye, founder of home and lifestyle brand Parachute, which she founded in 2014 after realizing that she and her peers were having trouble finding cozy, quality sheets to furnish their post-college apartments. Since then, Parachute has become an industry disruptor in the home and textile space, evolving into a lifestyle brand which provides essentials for all rooms in the home. In nine years, Parachute has earned $150 million, added 20 brick-and-mortar locations across the U.S. to its direct-to-consumer model, and expanded into the Canadian market with the Hudson’s Bay Company. The brand is dedicated to sustainability and climate neutral certification as well as to cultivating wellness and kindness. Come on in and meet Ariel, the founder who is spearheading a comfort movement across North America.

In order for you to make it perfect, you have to test it. And in order to test it, you’ve got to get it out there in the market,” explains Tracey Warner Halama, CEO of Vital Proteins, an ingestible collagen brand that is proud to have Jennifer Aniston as their Chief Creative Officer. Tracey is a big proponent of getting out of your lane and being able to pivot directions when things are not working. So often in the tech world, people, especially women, are told to keep their heads down and not shake things up. Not Tracey! She encourages lifelong learning and curiosity and instills this belief into her team. She strives for progress over perfection, testing products out on the market and viewing failures as learning opportunities. Come on in and meet Tracey!

I wanted to elevate and modernize the classic puzzle,” says Kaylin Marcotte, who is indeed disrupting the category with her company Jiggy, which she founded in November of 2019. Even before the pandemic, she wanted to bring her number one stress reliever to people in a new way. Each puzzle features original frameable works by emerging female artists with whom the company shares its profits. A media darling, she recently appeared on ABC’s Shark Tank and has an incredible story to share. Come on in and meet Kaylin!

Today’s topic is one that is incredibly important—especially with the rise of people’s Instagram accounts being hacked. Something you may not know, host, Lindsay Pinchuk had her own account hacked last year. So on today's edition of FoundHer Files we're going to cover:

I got really obsessed with how important it is, particularly for women, to be able to earn an income and own their own business,” says Elizabeth Gore, co-founder and president of Hello, Alice, a platform that provides over 1 million SMB with the funding, networks, and resources needed to achieve equitable capital. She currently serves as the Emeritus Chair of the United Nations Global Entrepreneurs Council and served the UN for nearly a decade as Vice President of Global Partnerships founding strategic grassroots efforts like Nothing But Nets Girls Up and Shot at Life. People magazine named her one of its “Top 100 Extraordinary Women,” Fast Company called her one of the “Most Creative People in Business,” and she was named one of Entrepreneur Magazine’s “Women to Watch.” Come on in and meet Elizabeth!

If you’re a small business owner you likely are managing your Instagram account (in addition to the 100 other tasks that you have to accomplish daily, right? Instagram feels daunting, gives you a headache and is just overwhelming. You have what host, Lindsay Pinchuk calls "Instagram Paralysis"—you don’t know where to start, what to post—so you simply do nothing.

Take care of yourself so that you show up in your best life," said today's guest, Whitney Eckis, Founder of Eckis Marketing. This sound advice is what makes Whitney successful as a serial entrepreneur, and one with her hand in FIVE businesses! From her primary business, Eckis Marketing to GetSupr! an hemp-infused instant coffee that Yahoo! Finance named a top startup to watch in 2021, Whitney keeps a packed calendar. However, she also makes sure to put her own mental health first, which she credits to being able to do her job each and every day.

Social media for business is VERY different than social media for your own personal entertainment. You want to create content that connects with your community, that has a purpose and calls your community to action. And most important, you want to make sure you have a process for social media content creation. Your process is 70% when it comes to your social media….and what you actually post is the rest. Without a process, your social media for your business is a tough task to tackle.

I could never find my ‘why,’” says Rachel Katzman, about life before she founded P.volve, a functional fitness franchise which launched in 2017. After looking for a way to heal her body from high impact workouts and a scoliosis diagnosis, she finally found a trainer whose functional workouts gave her the results she wanted as well renewed confidence, centeredness and strength. With that, everything clicked and Rachel was determined to help other women reach their fitness goals with these purposeful workouts that take advantage of the body’s biometrics. Classes are available online and at one of the many franchise locations that continue to pop up all over the country.

You voted on Instagram and asked for Lindsay Pinchuk to share Instagram Tips for Your Business in today's episode.

I realized this was the first period of time in about two years that I had a true sense of joy,” says Karen Robinovitz, co-founder of Sloomoo Institute, a 12,000 square-foot experiential space in SoHo New York based around interacting with slime, which she launched in October of 2019 with co-founder Sara Schiller. In 2018 while the two were playing with slime, Karen discovered that the sensory immersion brought her– for the first time - into the present and out of her crippling state of grief after the loss of two close family members.

Yesterday Peloton’s Jenn Sherman was BACK with Lindsay Pinchuk talking all things social media—most notably how she has some major imposter syndrome and insecurity issues when it comes to using it for her own personal brand. So today you'll hear Lindsay and Jenn talk about insights—and how to know if what you’re doing is working. But before you hear Lindsay walk Jenn through her insights, she's going to walk YOU through where to find yours and how to read them.

The struggle is beyond real,” says Jenn Sherman about her social media insecurity and imposter syndrome around learning the basics of Instagram. Jenn is the OG Peloton instructor and her episode of Dear FoundHer... from July 2022 is the most downloaded in the podcast’s history. Jenn returns to discuss her struggle to learn basic processes like recording and posting, especially as someone who is older than her coworkers. Rather than seeing it as a project, Jenn realizes that social media is a necessary part of her job now, AND that it's FUN.

When I opened my top drawer, I felt deflated,” says Kerry O’Brien, founder, CEO and Lead Designer of trailblazing undergarment line Commando, of what first inspired her to start her business. Commando is the first undergarment line to be free from both elastic and trim, and she holds two patents for her innovative hosiery and slips. Her fashion designs have been featured on countless runways and in top fashion magazines, earning her entry into the Council of Fashion Designers of America in 2012.