Stephanie Montes, Founder of Nue
Name: Stephanie Montes
Founder: Nue
Who is Stephanie Montes?
Stephanie Montes is the founder of Nue she graduated with a BFA in fashion design, worked at Nike, left to pursue a career in editorial, and then became a beauty director for a prestige online magazine, got laid off, became a freelance editor, and in 2020, launched NUE. With years of experience behind the scenes, duct tape was always the secret to going braless under plunging necklines and backless styles.
In less than three sentences tell us about your company and what you do.
NUE is a primarily direct-to-consumer brand that solves a problem most women face every day. Our hero product, an inclusive breast tape deemed a “boob job in a box,” serves as a bra alternative that provides support, coverage, and a lift, without straps, clasps, or cups, making it the perfect solution for strapless and backless styles.
What does BEING a FoundHer mean to you?
It means being fearless and not letting anything get in the way of my vision for the future.
How do you support other female founders and women in business?
Regular supporting women founders and editors that are my colleagues and supports and that inspires me everyday. We do partnerships and building with them!
At what point did you make your company a full time gig? How did you know the time was right?
2020 when I was realizing that the editing world was not the same as it used to be
What lesson or skill did you take with you from a prior job to help you succeed in your role today?
A lot of things such as copywriting, branding, brand building and story telling!
Let’s talk social media—who handles it for your company (you, an internal team member, an outsourced solution?) and what is the secret to making it successful? What is the biggest challenge?
I have handled it all up to this point, the challenge is posting everyday especially on stories however with our content from influencers has made it super successful!
How did you land your first client?
Word of mouth
What is something you do differently from the industry standard?
I created a category that is typically in black and white and created shades to match skin tones
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