Andee Hart, Founder of She Sells Differently
Name: Andee Hart
Founder: She Sells Differently
What's your elevator pitch? (Ie. In one sentence, what do you do?)
Andee's passion for teaching and helping others led her to create “She Sells Differently,” a transformative coaching program tailored to female product-based business owners who want to overcome sales anxiety and grow their businesses with integrity, grace, and humility.
What's your story? Share how you got to where you are and WHY it is you do what you do.
Andee Hart is an energetic entrepreneur, business coach, and host of the podcast, She Sells Differently.
While working as a sales executive for a Fortune 500 company, Andee started a passion project of candle making in her own kitchen. What started out as a side hustle with her candles in a handful of local boutiques quickly blossomed into a wildly successful wholesale business. Along the journey, her passion for teaching and helping others led her to create "She Sells Differently," a transformative coaching program tailored to female product-based business owners. Andee has worked with women all over the world to empower them to overcome sales anxiety and grow their businesses with integrity, grace, and humility.
What does BEING a FoundHer mean to you?
Andee is inspired by the thought that she gets to wake up each day and pursue her own dreams, instead of working for someone else’s. Second, she gets to use her God-given talents to make an impact on the lives of women entrepreneurs and help them achieve goals they never thought possible.
How do you support other female founders and women in business?
As a former sales executive for a Fortune 500 tech company, Andee Hart has an extensive background in sales - especially in a male dominated field. Andee has 20+ years of sales experience that have helped her lead other women to understand their businesses on a deeper level, how to leverage failures, and how to use cross-cultural sales approaches to set their brands apart.
What are three podcasts you listen to that have helped you with your business?
Corporate Quitter
Joyful Business for Christian Female CEOs & Entrepreneurs
Female Founder Unplugged
What is ONE BOOK that you would recommend every female business owner read?
10x is Easier than 2x by Dan Sullivan and Benjamin Hardy
Who is someone who has helped change or shape your business for the better and what did they do to help you?
From a leadership perspective, David Miketinac, who hired Andee for her very first management job years ago and has continued to be a mentor of hers to this day, has had a profound impact on Andee. He has taught her so many counter-cultural leadership principles that have shaped and challenged Andee in her time in Corporate Sales and that she now carries with her as an entrepreneur. He was actually the very first guest on her own podcast, She Sells Differently, and you can listen to his episode on Leadership Principles and glean some of his wisdom.
From an entrepreneur perspective, Andee’s brother has been her biggest influence. He started his construction company right out of college and has endured the good, bad, and ugly of entrepreneurship to grow a thriving company. He is someone that leads by example. He’s not afraid to make tough decisions. He learns from his mistakes, innovates, and never gives up. He is truly remarkable.
What is something you do differently from the industry standard?
The most successful entrepreneurs in the world do not wait for everything to be perfect. They take action. Andee often sees business owners never get their first sale because they are too busy perfecting instead of putting their product out in the world and getting valuable customer feedback to make it even better.
Take action. Listen to feedback. Innovate. Get better. Keep moving forward.
What would you do differently if you were starting your business today?
Hire help sooner instead of thinking she can do it all herself. If you hire the right people, they should be making money for you. That was a hard lesson to learn at first and she’s struggling with that right now. It’s a reminder that when you are hiring someone, you can multiply what you are doing and scale quicker. Once she hired someone, she was able to scale the number of retailers she took on. She teaches a lesson in her program about “how to know when you’re ready to hire” and how to hire the right person.
What are three actionable tips you would give with other women who want to start a business or are just getting started?
To teach aspiring women entrepreneurs that they can overcome the anxiety of selling their product or service. Selling does not have to feel inauthentic or icky. It can come from a place of service and value to the customer when done purposefully.
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