S2. Ep. 121 Building a Brand with Multiple Extensions from the Foundation of Content + Community, with Joy Wilson a.k.a. Joy the Baker
“I’m always just working from my gut,” says Joy Wilson, self-taught home cook and baker who has been sharing comforting and approachable recipes on her popular and award-winning blog Joy the Baker since 2008. Since then she has become editor-in-chief of Joy the Baker biannual magazine, written three cookbooks, created her own baking and breakfast mix product line with William Sonoma, and even collaborated with Delicacies jewelry on a culinary themed capsule collection of necklaces and earrings. Saveur Magazine named Joy the Baker Best Baking Blog and the London Times named it a Top 50 food blog. She has appeared in New York Magazine, Country Living, Better Homes and Gardens and on The Today Show. Joy inspires home cooks of all ages to try new things, and proves that baking isn’t about the latest high-tech gadgets but following your sweet tooth into the kitchen and creating something beautiful. She is also the brains behind the popular Instagram account–her passion project–Drake on Cake. She can be found with a bag of cookies and a pound of butter in her purse.
Top takeaways from today’s episode:
Stay true to your work but be flexible. The possibilities afforded by these new social media platforms is an exciting chance to be creative.
Build quality content for people. This is the foundation of a strong business.
Respect that community and stay true to what you offered them. Don’t go for the quick buck. They’ll feel it and it’s icky.
Quotes
• “I really still focus on creating quality content for people. That’s the base of everything.” (31:44-31:51 | Joy)
• “Be consistent. If you’re going to be on the internet and you have a thing to offer, be consistent about offering it to people.” (36:06-36:13 | Joy)
• “Take time to connect with your community…they’re the ones who will buy something from you if you ask them.” (36:25-37:15 | Joy)
Connect with Joy Wilson a.k.a. Joy the Baker:
Instagram | http://www.instagram.com/joythebaker
TikTok | http://www.tiktok.com/@heyjoythebaker
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