S2. Ep. 124 FoundHer Files: How to Pitch You + Your Business to the Press, with Alex York, Entrepreneurship Journalist at Insider
“Talking about business from a non-business angle is something that I've really enjoyed being able to do,” says Alex York, entrepreneurship journalist at Insider. Alex covers business innovators who are changing the world, underrepresented founders, the future of work and how it affects the rest of us in our daily lives for Insider. If you're a female founder, it's almost guaranteed that you've read Alex's work before---even if you're just meeting her today.
But today it's Alex who's in the hot seat with host, Lindsay Pinchuk, spilling the tea about how to land press as a founder. Alex shares how to stand out in a pitch, best ways to network with reporters, what to do if you keep getting turned down, and so much more.
Key takeaways from today’s episode include:
There are many ways to pitch an editor outside of email
Show who you are as a person outside of your business
When pitching, show the notable moment that led to your success or a notable trend you are starting or following
Include the metrics of success along with that notable moment
Put your face on your brand and tell your story
Quotes
• “There are so many other ways to really connect with people that you want to tell your story. Whether that's a DM on Instagram or an invite to an event that you're throwing, it can really make a difference to just show who you are as a person beyond what your business is.” (10:07-10:43 | Alex)
• “Right now, especially, people are buying products based on who the founder is. And that’s why being the face of your brand is so important.” (10:43-10:51 | Alex)
• “There are so many pitches I get that are founders doing something great. Point blank. But to differentiate yourself from all the other founders in the world, it's really about how you have innovated on what a lot of other people are doing right now to directly lead to your success.That's what's going to make you stand out as a business owner.” (18:52-19:12 | Alex)
Connect with Alex York:
Instagram | http://www.instagram.com/alexy0rk
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