S2. Ep. 119 Using the Power of Education to Build Trust to Ignite Sales of Your Product-Based Brand, with Kayleigh Christina and Danielle Gronich, Co-Founders of CLEARSTEM Skincare
“I just kept asking why,” says Kayleigh Christina co-founder of CLEARSTEM Skincare of the root cause of her acne and the ineffective and drastic solutions offered by dermatologists. Kayleigh, a holistic nutritionist and Danielle Gronich, who studied molecular biology and genetics before becoming a clinical esthetician and acne specialist co-founded CLEARSTEM, a first-of-its-kind non toxic stem-cell based skincare dedicated to antiaging and acne treatment. Through brand education and a shared personal passion, the two are creating a positive impact with their business, which has hit the mid seven figure range in less than eight years. Find out why their story is a study in founding, launching and growing a product-based brand.
Key takeaways include:
Educate your community about results you want them to achieve.
Reinvest in your business. Bootstrap and sacrifice in order to succeed.
Building brick by brick will keep your business solid when the wheels inevitably fall off.
Quotes
• “I love helping people and love giving information for people to help themselves. And that's at the root, our biggest passion. Everything really did happen organically.” (17:47-18:06 | Kayleigh)
• “Bootstrap all the way, baby. If you can do that, do it.” (21:20-21:23 | Danielle)
• “Don't start a company until you can't not start it…it has to be a burning passion inside of you. And if that deep passion isn't there, it's not going to succeed.” (40:04-40:58 | Kayleigh)
• “Wearing a lot of hats is really important…until you're to the point that you need to bring in a better key player for that area one at a time.” (41:07-41:32 | Kayleigh)
Connect with Kayleigh Christina and Danielle Gronich:
Instagram for CLEARSTEM Skincare | http://www.instagram.com/clearstemskincare
Instagram for Kayleigh | http://www.instagram.com/kayleigh.christina
Instagram for Danielle | http://www.instagram.com/danielle.the.acne.guru
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