S2. Ep. 161 Changing the Conception Narrative Through a Tech-Enabled Fertility Ecosystem, with Lauren Makler, Co-Founder of Cofertility
“Rejection is protection. And it means that something better is coming. So don't let the rejections get you down. Let them hurt for a few minutes and then move on," says Lauren Makler, Co-founder, and CEO of Cofertility.
Discover the remarkable journey of Cofertility, a pioneering platform in the fertility space that has been making waves since its launch in October. Join Lauren Makler, the co-founder and CEO, as she shares the incredible growth and success of the business. With tens of thousands of women applying to their program and thousands of intended parents exploring potential donors, Cofertility is transforming the landscape of fertility choices. Gain insights into their effective fundraising strategies and learn valuable tips for founders seeking capital. Today’s episode takes a deep dive into the platform's emphasis on creating a supportive community and judgment-free space for donors and parents, while looking ahead to Cofertility's vision of reducing the stigma around fertility treatments and becoming a transformative force in the industry.
Key Takeaways:
Understanding your target audience and meeting them where they are is crucial for higher conversion rates.Building a supportive community fosters engagement and referrals.Collaborating with others and leveraging your network enhances your entrepreneurial journey.
Quotes:
“Tens of thousands of women apply to our program to either be part of our split or keep program. We've had thousands of intended parents create accounts and come check out the donors that we have. We make matches all the time, and it is the best feeling in the world.” (27:10 | Lauren Makler)"You have to believe that you are worthy of investing in for someone to invest in you." (30:30 | Lauren Makler)Don’t do it alone. My husband and I do this thing, we call it career pooling where we pool our skills together to bring out the best in each other.” (39:16 | Lauren Makler)”
Connect with Lauren Makler:
https://www.instagram.com/laurenmakler/
https://www.instagram.com/cofertility/
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