Rebecca Gruenspan, Founder of RG Adoption Consulting
Name: Rebecca Gruenspan
Founder: RG Adoption Consulting
Who is Rebecca Gruenspan?
Rebecca, known to most as Becca, established RG Adoption Consulting in 2013. After living in Chicago for 22 years, Becca and her son moved to her hometown of Cleveland, Ohio, where they soon welcomed their Goldendoodle, Akela into their family. Despite grappling with infertility and misconceptions about adoption, Becca sought out an adoption consultant to help guide her journey as a single adoptive mom. Becca received a Bachelor of Science in Social Work (BSSW) at The Ohio State University and a Masters in Social Work (MSW) at The University of Illinois at Chicago, Jane Addams School of Social Work.
In less than three sentences tell us about your company and what you do.
We empower families seeking adoption through expert guidance and compassionate support to turn dreams of parenthood into a reality filled with love, understanding, and joy. My team’s goal is simple: To save hopeful parents weeks of tedious legwork and research, hold their hand through every step of the domestic adoption process, and do everything we can to help them bring their sweet baby home in less than one year. We do this through our proprietary 4-Step Adoption Roadmap Process, with a strong dedication to education and community.
What does BEING a FoundHer mean to you?
I’ve always been the type to chase my dreams hard, sometimes crying and fighting my way through, and it might not be pretty, but I usually get there. Early in my career, I made it a point to be around successful women. They’ve pushed me forward, often without even realizing it. As I took more and more risks and continued reaching for my dreams, I realized that people were watching. They may tell me in passing that I've always inspired them or use words to describe me like "special," which might be nice to hear, but also a little cringy and put a lot of pressure on me.
Later in life, something clicked and it became clear to me that my real purpose is to light that spark in others. Being a FoundHer means more than just going after what I want; it's about inspiring everyone watching to aim higher and dream bigger too.
How do you support other female founders and women in business?
I love networking and collaborating with other women entrepreneurs. I often share their businesses on social media and lift them up whenever possible.
Let’s talk social media—who handles it for your company (you, an internal team member, an outsourced solution?) and what is the secret to making it successful? What is the biggest challenge?
An internal team member handles my social and I will also post from time to time. We use tools to help us schedule everything and try to have it scheduled out for a month in advance, filling in where we have to. The secret to success is consistency! The biggest challenge are the ever changing algorithms and getting the reach.
How did you land your first client?
Shared the launch of my business on FB and asked all my friends to help me by sharing it. Someone saw one of my sisters' posts and shared it with her friend, who then "watched" me for a while and not only was she my first client, but then I hired her and she was one of my consultants for a few years.
What are three strategies you use to market your business, grow brand awareness and generate bottom line growth?
1. Weekly Email
2. Daily posts on social including Lives, Reels and posts
3. Staying in constant contact with our partners and doing what I can to make their lives easier.
What was an obstacle you overcame to get your business where it is today? Please share the story behind it.
I was working for an organization I was really unhappy at, although it was at that company where I started RG Adoption Consulting. I would run to the Intercontinental Hotel across from my office to make calls and start to build my business. I got to a point where I really just wanted to focus on my business and not be a fundraiser anymore, which is what I was doing. But I couldn't quit and I only had 3 clients (not charging enough) for my business. That's when I turned to the power of the Universe. Long story short - I was let go, with severance pay and unemployement insurance to hold me over while I started building my own business. Friends and family encouraged me to take another job, but I knew if I did, I would never grow my business. So, while I ultimately ended up on welfare, I did eventually build the business to a point that I could support myself and my then 2 year old. It's grown ever since.
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